All successful businesses now have some sort of CRM (Customer Relationship Management) software in place. From free solutions for small businesses to million dollar contracts for global companies, CRM software can range greatly in price, value, and capabilities. One of the most popular tools for businesses of all sizes to manage their relationships with customers is Salesforce. Let’s look at why companies choose Salesforce, how it’s different from customer support software, and most importantly how the two work together.
Customer relationships are a delicate thing. Good and long-standing relationships built on trust and respect with key customers are the backbone of any business. However, this type of relationship isn’t made overnight or in a single meeting. Creating trust with a customer takes time and the relationship must always be maintained to make sure that the bond isn’t weakened.
In the current era of technology, it seems like everyone has an internet connection in their pocket or purse. Not only do they use this connection to look at social media with their morning coffee, they also use it to get answers to any questions they may have for business.
Once an afterthought, the user experience (UX) has increased in importance over the years as business software companies recognize UX as a key component of customer experience. Gone are the days of having a developer put menus and links wherever they want to. Instead, companies now strive to create a better user experience and can agonize over minor icon colors, menu link structures, and image placements.
As a software company, it can be difficult at times to keep up with the demands of your customers. They’ll clamor for a new feature and you’ll spend months building and testing it, only to have it go live with unforeseen issues popping up. Next thing you know, you’re getting support tickets coming in from all different directions with customers reporting problems in several areas of your software. This can leave companies overwhelmed and paralyzed, forcing them to ask one question…