Rose's Ramblings
Tips from Customer Service Guru Bill Rose
Resolution Management: Is it Tech Support’s Silver Bullet?
The more I study the tech support business, the more I realize there is no "silver bullet" for tech support.
There is not "just one thing" you can do that makes all things right, makes customers loyal and makes your people happy. The closest thing I can find is an intense focus on resolution management and all the elements contained within.
It just makes sense that if we can fix issues faster, both customers and employees will be happier. A strong commitment to resolving issues as a top priority will ensure that everyone involved in the process is aligned. But, this is not a simple task! In fact, resolution management can be an all-consuming nightmare if it is not approached in the correct way.
Just have a look at my blog post, 15 Factors That Affect First Call Resolution (FRC) in Tech Support.
For example, there is a definite difference in your resolution management strategy based on the customers you serve.
Enterprise hardware customers have opportunities to deploy box-to-box monitoring and troubleshooting tools that consumer hardware companies only dream about.
On the software side, consumer software companies typically deal with less sophisticated customers who can extend resolution times while more and more calls are rolling in. But, enterprise software customers put immense pressure on their service providers to get complex issues resolved faster. In each of these situations, your resolution management strategy will depend on the type of customers you are supporting.
Hang on -- It gets worse! Each "customer type" also brings a certain level of technical expertise to the resolution process. For example, we would expect that enterprise customers would have very high levels of technical expertise, but this is not always the case.
And, if you were serving consumers, then it would be anticipated that they would be somewhat technically challenged.
There seems to be a direct correlation between the technical expertise of your customers and the time it takes to resolve their issues. The more technical they are, the more likely we are to resolve issues faster.
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