Living in the “information age”, it feels like there’s a data point for everything. Not only are insights available for countless topics, but the way data is collected has become streamlined and more efficient. Instead of having a person clicking a counter at a store entrance to see how many people walk through the door each day, some companies now utilize sensors and video technology to acquire this information more accurately and reliably.
Now popular among businesses of all industries, CRM (Customer Relationship Management) systems are vital to the success of any business. Not only do they work well to keep current customers happy, but they also are frequently utilized to nurture relationships with prospective customers as they look to switch vendors. But what exactly is the relationship between a CRM and support software? How do the two systems work together and, more specifically, what can be done within the CRM to help solve customer issues faster?
It’s easier and more profitable to sell to returning customers than to new ones. In an era of empowered consumers, companies are looking for ways to reduce customer churn with positive customer experiences. As technology empowers consumers, it also enables businesses; operational needs are being met with digital, primarily Software-as-a-Service (SaaS), solutions that can improve performance, efficiency, and results.