A company website is important to any business. It’s your face and first impression to all different types of people – prospects, investors, researchers, and more – and putting the right content in front of the right role makes a difference.
Last year, we highlighted some of the key customer service trends to watch in 2018 and many of them came to fruition. The shift in perception of AI and automation was arguably the most significant. Once a thought of the distant future, many companies began adding these concepts to their workflows and roadmaps.
Once again, for the third year in a row, here are 7 customer service trends to watch in 2019…
1) B2B self-service will become more interactive – Thanks to an increase in on-demand video content in their personal lives, customers are more frequently asking for the same in the business world. As a result, more companies are doing less telling through text and more showing through interactive guides and customer service video content to get messages across.
Competing in the business world can create excitement. Winning a hard-fought deal over a top rival can be a huge morale boost and lead to new opportunities for your company that weren’t possible before. But, what happens when a competitor comes for one of your key accounts? In this scenario, it’s not up to the sales team to provide the victory, but instead the onus falls squarely onto the customer success group. With customer retention critical to business success, fending off the competition means a healthy balance sheet and minimal churn.
Managing self-service portals can sometimes be a daunting task. Especially if you’re inheriting the work of others, finding a starting point for how to update your self-service content can feel like a major hurdle. Fortunately, we’re here to help! Here are some steps for creating efficient workflows for updating your self-service portals…
Some people think that self-service is just adding an FAQ or a product information page on their website. In reality, a true self-service solution can significantly alter not only the way customers communicate with you, but also how you communicate internally. Here are 5 cool things you didn’t know about customer self-service solutions and, more importantly, why you should implement these solutions to improve the customer experience.
Mistakes can be dangerous to make in customer service. While they may not feel impactful on their own, over time mistakes can be the downfall of any business. When a customer’s contract comes up, it may be one or several customer services mistakes that results in them failing to renew and instead switching to a competitor. Obviously, that’s bad for your company growth plans. So, what are some common customer service mistakes and, more importantly, how can you avoid them?
In the current era of technology, it seems like everyone has an internet connection in their pocket or purse. Not only do they use this connection to look at social media with their morning coffee, they also use it to get answers to any questions they may have for business.
Let’s imagine for a second that you just launched the first ever self-service site for your company. You had enough of simple requests bogging down your agents as they piled into the ticket queue. After working through the weekend, there’s now enough content on the self-service site that you feel comfortable having customers use it. But… something’s missing and you can’t figure out what it is. A few weeks later, you look at your analytics and you see customers are visiting the site, but they aren’t staying for long.
There’s no quicker way to ruin your company’s customer support image than a bad review. The list of should haves, would haves and could haves instantly hits you when you realize just which improperly handled ticket was the one that set the bad review in motion.
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