All successful businesses now have some sort of CRM (Customer Relationship Management) software in place. From free solutions for small businesses to million dollar contracts for global companies, CRM software can range greatly in price, value, and capabilities. One of the most popular tools for businesses of all sizes to manage their relationships with customers is Salesforce. Let’s look at why companies choose Salesforce, how it’s different from customer support software, and most importantly how the two work together.
Once an afterthought, the user experience (UX) has increased in importance over the years as business software companies recognize UX as a key component of customer experience. Gone are the days of having a developer put menus and links wherever they want to. Instead, companies now strive to create a better user experience and can agonize over minor icon colors, menu link structures, and image placements.
As a software company, it can be difficult at times to keep up with the demands of your customers. They’ll clamor for a new feature and you’ll spend months building and testing it, only to have it go live with unforeseen issues popping up. Next thing you know, you’re getting support tickets coming in from all different directions with customers reporting problems in several areas of your software. This can leave companies overwhelmed and paralyzed, forcing them to ask one question…
Let’s imagine for a second that you just launched the first ever self-service site for your company. You had enough of simple requests bogging down your agents as they piled into the ticket queue. After working through the weekend, there’s now enough content on the self-service site that you feel comfortable having customers use it. But… something’s missing and you can’t figure out what it is. A few weeks later, you look at your analytics and you see customers are visiting the site, but they aren’t staying for long.