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Getting the Focus of Customer Support Back on the Customer

Is your support team answering queries from all channels?

Businesses are used to answering customer support questions directly over the phone. Yet, as the products and services offered by business-to-business (B2B) organizations turn increasingly digital, their customers start treating support in a similar manner. An increasing number of customers turn to online methods like email, chat and social media to contact businesses with issues related to their products. It's up to B2B companies to make sure they observe all channels and customers in a timely and efficient manner.

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How to handle an increase in customer support tickets

Occasionally, customer support teams experience a sudden upsurge in incoming tickets. Whether they are anticipated or happen unexpectedly, a large number of incoming tickets means more work for agents. A poorly functioning team with subpar software will quickly become swamped with the workload. On the other hand, agents with the right tools and structure will easily address these tickets in a timely, supportive manner and help customers find solutions on their own. Here are some tips for handling an increase in customer support tickets:

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A multichannel world demands multichannel support

Businesses today operate in a multichannel world, which means their operational strategies must mirror this trend. Whether companies are consumer-facing or provide services to other businesses, technology is changing the way customers interact with a product or service and, as a result, their expectations of customer support. This means clients across all industries are not only meeting the technological demands of customers that often change devices and platforms, these organizations are also becoming rapidly more dependent on software companies and other service providers that possess multichannel capabilities.
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5 Reasons First Contact Resolution May Not Be Good

First contact resolution (FCR) is a widely used measurement for how well a company is meeting customer expectations. In theory it measures both efficiency and effectiveness of a support team by calculating the number of requests or issues that were resolved in a single contact. The idea of course is that if the customer only has to contact you once to get their issue resolved, then they will be satisfied.

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Why self-service is still good customer service

Providing a way for customers to help themselves is a good way of providing customer support.
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Understand Your B2B Customers Better

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