Software as a Service (SaaS) is a unique business environment. Not only does it come with it's own share of unique accounting principals, it also forces the redesign of customer support as we know it.
Customer service is an essential component of any business, but in SaaS, which is typically subscription-based, it becomes even more critical to success. One of the keys to happier customers? Engagement. The sooner your customers use your product and see results from it, the more likely they are to maintain their subscription. So how do you ensure early success?
Successfully onboarding new customers is the best way to ensure early engagement and continued usage. This report provides great insight into the growing movement of Customer Onboarding and how to implement an effective customer onboarding strategy.