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CRM Benefits for Small Business

What is CRM?
 
CRM is a very broad term used to refer to managing customer relationships - literally it stands for Customer Relationship Management. While the concept is simple, the term encompasses a vast array of functions related to running your business. Most commonly this includes managing basic customer and contact information, sales opportunities, marketing initiatives, and customer support interactions. 
 
In its truest definition, CRM is anything that affects your relationship with your customer - all of the above, and even project management and finance. 
 
 
Why CRM for Small Business?
 
CRM is essential to customer satisfaction - even for small business. CRM includes 3 primary pillars of customer experience management: Marketing, Sales, and Support. Once a customer is won, the most important part of CRM for small business is maintaining the relationship through customer service and support. To retain customers, you must continually seek to meet (and exceed) their expectations.
 

Read our white paper on the 3 Legged Stool of Customer Experience Management here: 

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The best way to manage customer relationships is to keep track of them using a system designed as a CRM for small business. This can be cloud-based or installed, but email and Excel simply won't cut it - you need a dedicated software that includes a company and contacts database where you can insert notes and attachments, and ticket management features to keep track of customer service issues.
 
The Benefits of CRM for Small Business:
  • Helps you focus on your customers
  • Makes reporting and analysis much easier
  • Provides visibility into your sales pipeline
  • Connects your team (sales, marketing, and support)
  • Provides a central system to share information
  • Will help you scale as your small business grows
Small business customer support software can help you manage growth by increasing efficiency and reducing manual work. This frees up your staff to focus on other tasks so you can accomplish more with less. When done right, a CRM system will pay for itself in reduced customer support costs.

 

Get the White Paper

Learn customer relationship management (CRM) best practices to improve customer support without breaking the bank.  

Get the White Paper

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Get the White Paper

Learn customer relationship management (CRM) best practices to improve customer support without breaking the bank.  

Get the White Paper

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“TeamSupport is a great product to grow into. We started with nothing and we were able to hit the ground running with TeamSupport. It was simple and easy to use. As time went on our needs became more complex and TeamSupport was able to help us with everything we needed.”

Mark Worth
MachMotion

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Ready for a Test Drive?

Sign up for a free trial today and experience the TeamSupport difference - the customer support software built for B2B customer service.

Free Trial

 

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